Marketing Psychology - a small article

Marketing:

Marketing in commercial connotations is planning in order to sell products, get its popularity among people for more selling. It includes every activity that is undertaken to popularize the product or service among people.

Generally marketing has a unique meaning, the term marketing might not only refer to any product or service alone, rather it could be an idea, a person or could be any thing that has the desire to be accepted and acknowledged by the people.

A person willing to get people’s acceptance is actually marketing himself. A religion willing to get people’s acceptance is marketing its’ ideologies. An idea to be taken into people’s minds needs marketing.

Hence marketing in simple terms is gaining importance among people; the more the acceptance given by people the more it is actually being marketed.

Everyday we see products and services being marketed; mostly its qualities are being exaggerated and it fights hard for people’s acceptance. This fake propaganda is because of the various alternatives that are available in the market. The fakeness propagated is like a fairly tale, and every product, idea, service is making its own fairytale to get more importance among people.

People are again a very complex group to identity what it actually wants. Their wants keep changing as minutes passes. Very rare group stick to their real wants.

The inconvenient truths of Marketing:

People knew that they are cheated with products, services, ideas etc., which are nothing but, fairytales. Yet they enjoy the fairytales that is propagated due to certain unusual fixtures like Fashion, trend, Status, Custom etc that is attached with their lifestyles.

People knew that they pay more than 50% of their spending capacity for development of fairytales to market them.

There are no products, services, person, idea etc., marketed without a fairytale. But without being marketed, there are products, services, person or idea that doesn’t have a fairytale.

The Truth that cannot be practiced:

Without an option to fairytales, brand names, promotions, advertisements a good product can very well sell itself, which will reduce the cost of living by more than 50%.

But it cannot be practiced.

Without fakeness in the quality of the products, services, idea or person, a more realistic, natural and healthy product, service or idea could be developed which will expand the life span of the entire Universe.

But No one could do anything about it

Conclusion:

The Entire Universe is crazy about Fakeness, Fairytales, madness etc., as they allow it to rule them. Marketing is practiced not only in business, but in normal lives too. Change is being received by the people, but not an entire change… whereas a change from fakeness to fairytale is accepted. People compromise themselves being cheated as they actually market themselves again in the same fairytale.

Marketing rules the Entire Universe!!!!!!!!!!

In the Pursuit of My good Soul

Nobody likes when someone locks the door outside, when people are still inside. While an open door is also not safe. But where a door locked from inside is what desired by all and is appropriate. Though this might be a universal fact but, it has a lot of meaning and similarity with human behavior. When someone restricts us either in the family or the business concern in our behavior, may be it works, But it has lot of side effects, which has to be treated – Unless it is treated it ends in a huge disaster. While the open door only states, that the person is totally free to act in anyway they wanted – it only means that they will end up again in a disaster. But it would be wise if someone from the family or the boss makes the person lock themselves with their full consent; it results in Good productivity in the case of an organization and long lasting relationships in families.

This is nothing new, letting the parrot carry its cage!!! It sounds little odd, but this is true.
Sometimes it’s not wise to be too brilliant. I would suggest believing people. Blindly believe, may be they might not be to the trust; But they will be Good and up to our trust someday, not that they love to be Good; but for our long lasting trust and hope that we have for them.

Many a time a few years ago, I never knew what patience, forgiveness and the true love was. It took around three full years to understand it. It’s neither a difficulty nor a character that has to be formed in the birth. It comes through practice, determination and hope. But all the three the patience, forgiveness and true love are interlinked. For instance having a clean house is the desire of the elders, we love. Yet it is so hard to practice as we are least bothered about it. That doesn’t mean we don’t love our elders enough. Start an attempt (mostly it takes a lot of time to make such an attempt) by washing your hands and start touching the things in the kitchen and just see the facial expression of our elders. A tinge of happiness in their face – which makes us keep going. The next time when we wash our hands, we could feel the care inside us and the hidden love for them, which gives a sweet feeling deep inside us. And you like to practice it not that you felt that it is healthy to wash hands, but that you love to wash hands.


I like lighted candles. But I’m so scared of the fire. I admire at a distance, the glow of the light and the candle. Once I decided to light it in church to my God. Scared I went near alter with the candles and slowly lighted it and placed it in the tray. It almost took 25 minutes for me to light it, but after lighting it, I felt so good, beautiful, and I know I felt I’m loved by God.

I love pink roses, I don’t know why. And I see it daily when I go to and return from my office. I wonder, all the time – what if one day I buy roses for 200 rupees and have it myself. But I don’t know why, I never bought it for me all these years. But in life only once I bought the pink roses, for which I keep cherishing the moment all the time, when I gave it to my lovable person. I was so happy not only because I felt all the roses were smiling at me but also because of the smile that came from him which was so sweet, more than 100 times of the smiles of my favorite pink roses.

These instances I mention here to make one understand the good feel about sharing of things and love with our loved ones. Until it is shared, it cannot be used to the fullest.

Sometimes pains matters a lot to us. We will remember all sorts of pain and the people who made us feel it, even if you don’t do anything against them, but a hard feeling towards them. I tried many times to make people understand it, but people screamed at me, that they don’t want to understand. For instance, once I was caught in a train fully dumped, I was about to scream aloud to get down from the train – But then there was two small kids who were suffering like me and was scared more by the screams of people. Then I stayed back with them, making them feel at little ease, where I forgot my discomfort there. I realize when I care people; I took care of myself too…

Love makes lot and lot of sense to me, I realized it is not important how many years we live, but how well we take care of people and love them is what is important.

All this is because of my prayer “God do not lose hope on me. Some day I will become a Good Soul and I will be good when I return to you”. And I feel I’m becoming good each day of my life……

Thanks to God.
Thanks to my Lovable ones….
Thanks to Everyone…………………..

Education at what cost

The only place where the education does not have any sense is the Graveyard. But even a moment earlier it is very valid. This proves the need for education.

What is education – As per the Oxford Dictionary education is coaching, enlightment, guidance or instruction and educated people are the one who are civilized, well mannered and cultured.

We have Dr. Kamal Hasan and we have Dr.Vijay in front of us. Can any one of you say under whose guide ship these great men did their doctorates? Can any one of you their research topics?

No, none of us have the answer, because these great men were honored by declaring as doctorates for their enlightment in their field.
All enlighted people are well educated. And all cultures, well mannered people are educated. Very nice to hear! Isn’t it?

By the by can any one of you mention any good home makers who are honored by similar doctorates? Does this mean that all home makers are not “enlighted” in their field? Definitely they are enlighted, in each and every home. Unless they are we couldn’t be here. Hope you all will agree with me!!!

The difference between the two is only recognition of efforts. And hence such recognition paved the way for a systematized education which starts from schooling till the research studies.

Systematized education is a very good concept that helped everyone come through the understanding of all the basic concepts and the understanding is also verified by examinations. If the students haven’t understood, the same concept is repeated until it is understood.

Students are divided on the basis of their understanding capacity as best, very good, good etc. But this doesn’t mean that the least understood student is bad, only his understanding is little less.

Unfortunately, systematized education has become a mere process, instead of it giving enlightment; both from the views of parents as well as teachers.

Friends how many of you were able to make your parents happy by securing good marks? Almost all! And were our parents happy in the same way, in case if we were able to prove them that we understood the concepts with not – so- good marks? No! Isn’t it?
Hence marks are and have become more important than enlightment and culture.

This scenario has paved the increasing demand for institutions which could make people secure maximum marks. The more these institutions succeed, their demand increases and they increase their prices of courses also. As a result education has become affordable only for the creamy class of the society.

Just as we order in a hotel, the creamy classes book seats in professional colleges, even before the examination results. Since these seats were sold on premium by few professional colleges, the availability of seats for the students in the merit list is becoming less. Hence the student with good marks is denied the professional education while the students who just have made a pass is admitted. Here injustice is referred to as smartness.

The middle class and rural people could not get higher education because of the order of the day. Now, as responsible Indians, what are we going to do to these crores and crores of students who desire to be enlighted, but denied due to their cost? On the whole; it is a loss for the country, by not allowing the desired minds to be enlighted.

I would like to conclude with these points-

• We have deviated form the real cause of education (i.e) the Enlightment
• For short term gains, we are on the profit motives and developing an unstable society.
• The actual cost of education right now is the loss of enlighted minds of our country, which would have created a more enlighted, cultured and educated India for us.
• Let us realize and start working for the cause at least from now.
  
  
  anisha johins.A
  
  
  
  
  

I was caught with the bible last night.

I couldn't even digest that it was just a dream. But then it was so lovely and so childish.
It was as if I was a kid of about 2 to 3 years and I was as small as that of a black ant.

I was roaming all round the garden, couldn't find anything to eat and it was too hot that I couldn't stay there any more. I found it really hard to climb the stairs of the main door. With great difficulty I climbed and reached, but in vain that I had to climb 24 more steps to reach the home. Starving and dying, I was wondering how would I find something to eat.
It took 3 hours for me to climb the stairs and I entered, it was actually a bed room in the side of the main door. Tired and scared I slept in the bed for a while.

Suddenly I realized that I fell somewhere deep inside kind of a book. I thought I'll break my bones. But I was safely landed as there I fell down in a big land covered with rose petals. I saw irregular compound like great walls in wood and trees and fruits and sweets hanging on it. I had enough and more, sweet but not sweeter, never had a feeling that I should stop until my tummy was fully filled.

The woods were so polished that I was playing like a sliding board to pluck another bunch of fruits and sweets. Everything was so lovely, so joy filled, so truthful, so kind even the smallest plants. Every little thing there spoke with me, Showed lot of kindness, affection and love, that I ever felt with anyone else before.

I climbed, played and slided till the evening; at a distance I saw the place where I fell down in the morning covered with rose petals seemed to ba a group of alphabets. I tried reading it and it was read as "Be Glad and Rejoice for the Lord will do great things"

Within few minutes I woke up. And was wondering what is it? And what is this about. Then I realized after an hour when I read the bible that I was caught in the bible that the wordings were in the chapter Joel 2:21.


Even now it's amazing.

- Anisha johins.A